Awareness and prevention
Information and resources
It may surprise you that 75% of kids who watch sport think gambling is a normal part of sport1, but the truth is only 5% of adults actually bet on sport regularly2. What do you think makes gambling seem normal?Next
Research shows that 75% of kids aged 8 to 16 can name one or more sports betting companies, and 25% can name four or more!3Next
Betting companies spent $236 million on advertising in 20154, so it’s hard to avoid. Instead of talking about the odds, encourage them to talk about the love of the game and who is (or isn’t) performing on the field.Next
When kids (8-16 years old) were asked where they remembered seeing sports betting advertising, 75% of kids recalled them at a sporting stadium1. Why do you think they do this?Next
Research has shown that apps and games are making gambling more accessible, attractive, and socially acceptable to young people. These games promote misleading information about gambling, often paying out at a higher rate than real gambling ever does.6Next
You might be surprised to know that almost 1 in 5 kids (12-17 years old) had placed a bet on sport at least once during 20115. More than 1 in 4 kids (12-17 years old) had placed a bet on the horses or greyhound races over that same time. With the increase in promotion in recent years you would expect these figures to be higher now.Next
It can be quite a surprise for adults as to how much kids notice gambling advertisements.
Understanding how different it is for them is the first step.
The amount of gambling advertising our kids are being exposed to on a daily basis would make it seem like gambling is now just a normal part of sport.
By making it seem normal, we don’t consider the risks in the same way we have in the past. And young people don’t always realise the difference between ads and reality, seeing betting as a quick, easy way to make money.
Gambling is seen as a normal part of sport, but it doesn’t have to be.
If you're a parent, bringing up the subject of gambling with your kids can be difficult. Here are some conversation starters that could help.
1 Thomas, S, Bestman, A, Pitt, H, Stoneham, M, and Daube, M, 2016, '"It's just everywhere!" Children and parents discuss the marketing of sports betting in Australia'. Australian New Zealand Journal of Public Health, Epub ahead of print.
2 Hare, S, 2015, Study of Gambling and Health in Victoria: findings from the Victorian prevalence study 2014 Victoria, Australia: Victorian Responsible Gambling Foundation and Victorian Department of Justice and Regulation.
3 Thomas, S, Bestman, A, Pitt, H, Randle, M, Stoneham, M, Daube, M, and Pettigrew, S, 2016, Child and parent recall of sponsorship in Australian sport. Victoria, Australia: Victorian Responsible Gambling Foundation.
4 Hickman, A and Bennett, L, 2016, 'Gambling ads: place your bets', AdNews, 1 July 2016.
5 Purdie, N, Matters, G, Hillman, K, Murphy, M, Ozolins, C, P, Millwood, 2011, Gambling and young people in Australia. Victoria, Australia: Australian Council for Educational Research (ACER).
6 Victorian Responsible Gambling Foundation, What's the big deal? Talking to teens about gambling, 2013.