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Melbourne Victory Football Club

Since November 2011, Melbourne Victory and the Victorian Government have worked in partnership to raise awareness of problem gambling and promote Gambler's Help services.

A particular focus has been engaging young people through social media and a player ambassador program. Captain Adrian Leijer and teammates Matthew Foschini and Marco Rojas have been pivotal in this role.

Key activities of the partnership have included:

  • Emails to Victory’s subscribers promoting the partnership with Gambler’s Help and giving responsible gambling messages
  • Signage at AAMI Stadium promoting Gambling Help Online
  • An educational session given by Gambler’s Help to the team to discuss the risks associated with gambling
  • Promotion of Gambler’s Help services on the Victory website
  • Match day sponsorship of a Melbourne Victory home game at AAMI Stadium