Fight for you 100 Day Challenge

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In a world-first for problem gambling, our Fight for you campaign features four real people exposing their daily highs and lows as they tackle their gambling problems in the 100 Day Challenge.

Captured in a daily video diary, the campaign follows the journey of Anna, Matt, Dan and Aleks. Their powerful and moving stories have so far inspired over 3,500 people to sign up for the 100 Day Challenge. Watch their video diaries at

More than just an advertising campaign, is a support service where people can learn more about counselling options, find tips and tools for controlling their gambling and keep their own private diary.

Fight for you has won a number of awards including Media Campaign of the Year in the 2013 AdNews Awards, a bronze in the ADMA Awards for Online Broadcast/Video and being selected as a finalist in the London International Awards 2013.

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Fight for you challenge

Help self guide - A self help guide to gambling problems

This manual is designed for people who like to have a self-help guide to work through.It includes a self-assessment package and goal setting process followed by exercises to help you achieve and maintain your goals.

Read the self-help guide (PDF, 1.47Mb)