Awareness and prevention
Information and resources
Victorian Responsible Gambling Foundation
A comprehensive strategy being tested in Victorian schools and sporting clubs and supported by a major advertising campaign is putting the spotlight on gambling and young people.
'Gambling's not a game' is the latest strategy from the Victorian Responsible Gambling Foundation that made headlines earlier this year with its problem gambling campaign Fight for the real you that featured real people with gambling problems.
The strategy is being promoted by a new ad campaign, KidBet, featuring a 12 year old schoolboy promoting a fictional gambling agency 'just for kids'.
Foundation chief executive officer Serge Sardo says the campaign highlights the absurdity of putting young people and gambling together.
"The ad is deliberately provocative because there appears to be a misplaced complacency around the issue," he said.
"Many parents are unaware of how the gambling environment has changed with gambling more accessible and prominent than ever before and increasing the risk for everyone, especially young people," said Mr Sardo.
Research shows that young people are at risk of developing gambling problems because they may not understand the risks of gambling and are less able to resist advertising messages.
"Today's young person is exposed to a gambling environment that presents a different set of temptations, challenges and dangers than was experienced by their parents.
"We're hoping our strategy will give parents the tools they need to respond to that challenge," he said.
Minister for Liquor and Gaming Regulation, Edward O'Donohue, says the Foundation is breaking new ground.
"The issue of gambling and its impact on our sporting culture has been front and centre for our community this year and this strategy tackles it on a number of fronts.
"It's raising community awareness as well as providing solutions, it's talking directly to teenagers and their parents and there are new resources and support services," he said.
The 'Gambling's not a game' strategy includes:
The Foundation has also launched a new hotline directly for young people through its established Gambler's Help telephone counselling service. The free and confidential Gambler's Help Youthline (1800 262 376) will be answered by qualified and experienced counsellors.
Free, confidential help is available for gamblers and their families:
Strategic Communications Manager
ph: 03 9452 2619 m: 0437 471 807
Senior Communications Adviser
ph: 03 9452 2616
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