Nerilee Hing, Kerry Sproston, Richard Brading and Kate Brook, (2015) Review and analysis of sports and race betting inducements

Wednesday, 14 October 2015

This research was commissioned by the foundation to better understand the extent and type of inducements being used by wagering companies.

It presents a literature review and then an overview and classification of the types of inducements on offer, based on an audit of inducements offered over seven weeks by 30 local brands and 12 popular offshore operators.

While further research is required, some findings suggest that promotional inducements do have an influence on betting participation, and in fact may be more effective than other types of wagering marketing in increasing betting behaviour. 

The authors note that local brands offered nearly three times more inducements than overseas operators. The study identified inducements that encourage continued betting and others that would intensify betting.

Download the report (PDF - 2493.3 KB)

Download a powerpoint presentation on the report (PDF - 3294.2 KB)

Download a GIRO Fact sheet on sports betting inducements (PDF - 204.6 KB)

To cite this report:
Hing N., Sproston, K., Brading, R., and Brook, K. (2015) Review and analysis of sports and race betting inducements. Victoria, Australia: Victorian Responsible Gambling Foundation.

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