Research shows:

  • gambling advertising creates a misconception among teenagers that gambling is a normal part of sport1
  • exposure to gambling advertising is higher for 13 to 17-year-olds than for adults2
  • three to four per cent of Australian teenagers have a problem with gambling — this is equivalent to one student in every high school classroom3
  • one in five adults with gambling problems started gambling before they were 18.4

It also shows that in a twelve-month period:

  • two-thirds of teenagers have gambled3
  • up to a quarter of young people have participated in sports betting.3


1. Thomas, SL, Pitt, H, Bestman, A, Randle, M, Daube, M & Pettigrew, S 2016, Child and parent recall of gambling sponsorship in Australian sport, Victorian Responsible Gambling Foundation, Melbourne.
2.  Sproston, K, Hanley, C, Brook, K, Hing, N & Gainsbury, S 2015, Marketing of sports betting and racing, Gambling Research Australia, Melbourne.
3. Purdie, N, Matters, G, Hillman, K, Murphy, M, Ozolins, C & Millwood, P 2011, Gambling and young people in Australia, Gambling Research Australia, Melbourne.
4. Hare, S 2009, A study of gambling in Victoria – problem gambling from a public health perspective, Victorian Government Department of Justice, Melbourne.