Awareness and prevention
Information and resources
Sports betting ads don’t encourage kids to want to gamble as they’re not targeted to them.
Research found nearly a quarter of adolescents said they are more likely to gamble on other forms of gambling after seeing sports betting advertisements1
1 Thomas, S, Bestman, A, Pitt, H, Stoneham, M, and Daube, M, 2016, '"It's just everywhere!" Children and parents discuss the marketing of sports betting in Australia'. Australian New Zealand Journal of Public Health, Epub ahead of print.
Adults are more exposed to gambling than kids.
Research found that exposure to gambling advertising was higher for 13 to 17 year olds than adults2
2 Hare, S, 2015, Study of Gambling and Health in Victoria: findings from the Victorian prevalence study 2014 Victoria, Australia: Victorian Responsible Gambling Foundation and Victorian Department of Justice and Regulation.
Betting on sports isn’t as risky as other forms of gambling because it involves skill.
Knowing a lot about a certain game of sport doesn’t guarantee a win. The best goal scorer doesn’t always kick the most goals, the favourite in a horse race doesn’t always win. It doesn’t matter how much you know, or your perceived “skill” level, because there’s no such thing as a sure bet.
Talk to young people about gambling. It'll give them a chance to understand what gambling is about so they can make better choices down the track.
Conversation starter examples
If you're a parent, bringing up the subject of gambling with your kids can be difficult. Here are some conversation starters that could help
Have you noticed all these betting ads? Does it make it seem harmless or easy to win?
Why do you think a betting agency is offering to give money back? Do you think betting companies use special offers to encourage you to keep gambling?
Do you think people feel they have to gamble to enjoy the races or footy?
Do you think your friends do risky things like gambling to fit in?
Did you know on average Australians spend more than $1000 a year on gambling? What would you spend that on? Would you be willing to risk missing out on concert tickets, a trip away or the latest smartphone update?
Ask if you can look at the trending games in the Apple store or on Google Play together and see if you can spot games that look like gambling. Tell them these might be using inflated odds to give false confidence. Mention how small in-app purchases can add up quickly.
When you can legally gamble, how will you avoid harm? Suggest setting a limit and not letting others encourage you to gamble more.
Your children copy you. Whether they choose to copy the good, bad, embarrassing or funny things you do, they notice. It's the same when it comes to betting, your attitudes and behaviour can shape theirs, both in positive and negative ways.
When setting boundaries around gambling content, talk with your teens. They may not agree but at least they'll know where you stand and why it’s important.
It can be difficult to tell if a teen has a gambling issue. Signs to look out for include:
For more information see our what to look for page.