Awareness and prevention
Gambling advertising is everywhere – on billboards, trams, buses and trains, social media and television – and it is changing the way we see our favourite sports. Excessive sports betting advertising can make it seem like gambling is normal, that sport is all about the odds, not the game.
It’s so easy to gamble that anyone with a phone can have a bet anywhere at any time. When something feels normal, the risks are often not considered, and people can end up experiencing harm. Young people can be especially at risk of harm from gambling.
Research shows that:
We can be exposed to up to 154 gambling ads a day, and 20–50 minutes of gambling advertising during an AFL match.
Gambling advertising expenditure has more than doubled from $91 million in 2011 to $236 million in 2015.
Teen attitudes towards gambling are shaped by: