What's the issue?

Gambling advertising is everywhere – on billboards, trams, buses and trains, social media and television – and it is changing the way we see our favourite sports. Excessive sports betting advertising can make it seem like gambling is normal, that sport is all about the odds, not the game.

It’s so easy to gamble that anyone with a phone can have a bet anywhere at any time. When something feels normal, the risks are often not considered, and people can end up experiencing harm. Young people can be especially at risk of harm from gambling.

Research shows that:

  • 75 per cent of kids who watch sport think gambling is a normal part of sport
  • 75 per cent of kids aged 8–16 can name one or more sports betting companies, and 25 per cent can name four or more
  • up to 25 per cent of young people have participated in sports betting
  • one in five adults with a gambling problem started gambling before 18 years of age.

Did you know?

We can be exposed to up to 154 gambling ads a day, and 20–50 minutes of gambling advertising during an AFL match.

Gambling advertising expenditure has more than doubled from $91 million in 2011 to $236 million in 2015.

Teen attitudes towards gambling are shaped by:

  • advertising they see
  • sports they watch
  • their online activities, including gaming
  • what their friends are doing
  • how their role models approach gambling.

Find out more

Talk to your kids

Teenagers and gambling

Signs of gambling

Concerned about your teenager? How to get help

Resources and research

Betting and sport don't have to go together