The changing gambling environment

The gambling landscape has evolved in recent years. People no longer experience gambling at a distance; the emergence of new technologies and increased levels of promotion have seen gambling become more accessible than ever.

Cash Back?

Betting promotions such as ‘cash back’ can make betting seem risk-free. They are also designed to encourage further betting.

Gambling Advertising

When gambling promotion is everywhere, it can start to seem as though it’s a normal part of life. It doesn’t have to be.

1 in 6 Ads

Gambling is changing the way kids see sport. Research shows 75 per cent of kids 8 –16 can name one or more sports betting companies and 25 per cent can name four or more.

Victorians lose $2.6 billion each year on the pokies

Pokies continue to account for the majority of gambling losses in Victoria. Over 50 per cent of those experiencing serious gambling harm said the gambling activity they spent the most money on was pokies.


1. 'Gambling advertising has more than tripled in the last three years’

Schetzer, A (2015) ‘Gambling industry advertising spend jumps 326 per cent in four years’ The Age, 19 November 2015 accessed on 27/09/2016

2. '1 in 6 ads were gambling related'

Willingham, R (2016) ‘Gambling ads dominate AFL’s round one broadcasts’, The Age, 1 April 2016 accessed on 03/10/2016

3. 'Australian sports bettors lost $815 million last year'

Costin, L (2016) ‘Sports bets bolting but pokies still rule’ 23 August 2016 accessed on 03/10/2016

4. 'Victorians lose $2.6 billion on the pokies each year'

Victorian Responsible Gambling Foundation (2016) Snapshot – Pokies expenditure in Victoria 2015-16, accessed on 03/10/2016