The changing gambling environment

The gambling landscape has evolved in recent years. People no longer experience gambling at a distance; the emergence of new technologies and increased levels of promotion have seen gambling become more accessible than ever.

Betting promotions such as ‘cash back’ can make betting seem risk-free. They are also designed to encourage further betting.

When gambling promotion is everywhere, it can start to seem as though it’s a normal part of life. It doesn’t have to be.

Gambling is changing the way kids see sport. Research shows two-thirds of children 8 –16 can name one or more sports betting companies and 25 per cent can name four or more.

Pokies continue to account for the majority of gambling losses in Australia. Over 50 per cent of those experiencing serious gambling harm said the gambling activity they spent the most money on was pokies.


1. 'Australians lost more than $800 million in 2014-15 on sports betting’

2. 'Gambling advertising expenditure has nearly doubled since 2012'

SMI (Standard Media Index) - SMI Gambling Category Ad Spend | CY2012 - CY2016

3. 'More than two-thirds of children aged 8-16 can recall the name of at least one sports betting brand'

Miller, Helen (2017) Discussion Paper - Gen Bet: Has gambling gatecrashed our teens? Victorian Responsible Gambling Foundation

4. 'Australians lose more than $31 million a day playing the pokies'

Australian Gambling Statistics 32nd Edition, 1989–90 to 2014–15