Awareness and prevention
Information and resources
Victorian Responsible Gambling Foundation
KidBet is a community awareness campaign around youth gambling and sports betting advertising affects on young people.
This page aims to provide supportive information and resources for parents, guardians, and the broader community with a focus on reducing risks.
For information on how to tackle the topic with the young people in your life, download our factsheets below:
Our KidBet campaign features a 12 year old schoolboy promoting a fictional gambling agency 'just for kids' to highlight the risks of gambling for young people.
By deliberately depicting the absurdity of children gambling, the ad seeks to address a misplaced complacency in the community around the issue. To view the ad, visit www.kidbet.com.au
The campaign is part of the foundation's 'Gambling's not a game' youth engagement strategy which responds to community concern over the growing influence of gambling on young people through sport, advertising, online games and social media.
Our 'Gambling's not a game' strategy also includes:
Young people needing information or advice about gambling can call the Gambler's Help Youthline 1800 262 376. It's free, confidential and available 24 hours a day, seven days a week.