Fight for you

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In a world-first for problem gambling, our Fight for you campaign features four real people exposing their daily highs and lows as they tackle their gambling problems in the 100 Day Challenge.

Captured in a daily video diary, the campaign follows the journey of Anna, Matt, Dan and Aleks. Their powerful and moving stories have so far inspired over 3,500 people to sign up for the 100 Day Challenge. Watch their video diaries at

More than just an advertising campaign, is a support service where people can learn more about counselling options, find tips and tools for controlling their gambling and keep their own private diary.

Fight for you has won a number of awards including Media Campaign of the Year in the 2013 AdNews Awards, a bronze in the ADMA Awards for Online Broadcast/Video and being selected as a finalist in the London International Awards 2013.

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Fight for you challenge
  • Tom

    Hello, I'm 24 and I lost over 5000 dollars today gambling on baccarat, I've been trying to chase my ...

    Read Tom's story
  • John

    I am writing this story on 1 January at 7 am, basically lying on a sofa with a huge headache, but no ...

    Read John's story
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